The social component of the Categories Campaign from the previous page. Widescreen versions shown here were also created in 9x16 and 1x1.

Role: Creative Lead

Team: This herculean effort was led by VP Creatives Scott Trattner and Eric Grunbaum; GCDs Bekah Sirrine and Claire Whigham; and a creative team including Evan Nagan, Elizabeth Bassett, Driscoll Reid, Chris Hutchinson, Elly Holdeman, Nick Gelbard, Paul Wysocan, Marv Lahens, Anna Salazar, and many others.

The TV Spots that are included here for context were made by Nick Gelbard and Elly Holdeman.