Sustainably sourced, free from toxic chemicals, and certified organic, Awara is a mattress brand that considers its environmental impact just as much as its comfortability. Awara’s mission is truly distinct within the category, our challenge was to give it a brand and visual identity to match.

This visual identity rethinks the entire look and feel of the brand. We reshot the product in a lifestyle treatment, incorporating subtle visual metaphors that connect back to the brand ethos. New product imagery, combined with a refreshed visual identity, created a look and feel that could stand-out in the crowded mattress market and highlight Awara’s mission and key differentiator.

Role: Creative Director
Team: Jordan Nerison (Sr. Designer)