Carnegie Deli has been a New York City institution since 1937. I worked to bring their brick and mortar presence to retail, digital and social for the first time ever.

This included a massive visual identity overhaul, 40 SKUs of packaging, and a marketing build-out to help their nostalgic brand find renewed life.

Role: Creative Director
Sr. Designer: Jordan Nerison

If you like what you see here, please check out Jordan’s website for more of her work. She’s truly an all-star.