In an unexpected partnership, the U.S. Army and Fox Pictures teamed up to create an immersive website experience. The goal was twofold: promote the film Independence Day: Resurgence and introduce fans to unexpected Army jobs that related to the site’s video game mission challenges.

Fans were first asked to join the Earth Space Defense (ESD), the fictional military force in the movie. Upon “enlisting,” they had to complete 4 missions to determine their strengths, unlock exclusive movie content and learn about relevant jobs in the real Army. Fans could also create teams to compete against other teams and unlock even more bonus content.

Role: Sr. Art Director, worked on concept development and mission development.
Team: Roberto Santellana (CD), Matt Nuzzi (ACD), Alex Gross (Sr. Designer)