People are more flexible than ever about where and when they travel. To help them take advantage of these new possibilities, we introduced the biggest change to our platform in a decade —Airbnb Categories. 56 new categories intended to help people find the places they never would have thought to search for.

Creative is running globally in New York, Los Angeles, Chicago, San Francisco, Atlanta, London, Paris, Marseille, Berlin, Hamburg, Milan, Rome, Madrid, Barcelona, Sydney and Melbourne.

Role: Creative Lead

Team: This herculean effort was led by VP Creatives Scott Trattner and Eric Grunbaum; GCDs Bekah Sirrine and Claire Whigham; and a creative team including Evan Nagan, Elizabeth Bassett, Driscoll Reid, Chris Hutchinson, Elly Holdeman, Nick Gelbard, Paul Wysocan, Marv Lahens, Anna Salazar, and many others.

Special shoutout to Elizabeth Basset who authored the lion’s share of copy lines.