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Michael Kremer

Creative Director

  • Work
  • Photography
  • Resume
  • About me

Microsoft Course IQ

Awards: 2x Cannes Lions 2017
2x One Show Pencils, 2018

Role: Sr. Art Director/Creative Lead

Concept: In partnership with Microsoft Cloud and renowned golf course architect Gil Hanse, we developed Course IQ. Equipped with 3D drone captures and rich, powerful data visualizations, it's a fully immersive product, created for fans and players alike to explore the design and data behind some of the most famous courses in the country.

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At the "Club View," users see an overview of the selected club. Here, you can access information and data in the expandable bottom bar or choose a specific course to explore.
Users can drag the slider to see the soil composition at various depths.
Explore other clubs similar to this one.
A quick nav allows for users to easily search or jump to other courses and holes within the same club.
The entire experience is designed with a hybrid responsive/adaptive approach to be easily accessed on mobile.
After selecting a course users can access additional data and information about that course, or choose to explore one of holes within.
The course condition tab displays real-time weather data along with yearly averages.
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Drone captures of featured courses allow users to walk through a 3D hole experience.
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Mobile Screens_Hole.png
A robust search page and filtering system allows users to browse and navigate all 13,000 courses in the experience.
Hovering over a club reveals additional information about each one and activates the corresponding pin on the map.
The expanded map view shows clustered results of all clubs matching the search parameters. 
Zooming in reveals club pins with hover states. Users can explore any club by clicking on the active tile.
Mobile Screens_Search.png