Idea: Nectar presents the world’s greatest (and only) motivational sleeper. He calls his followers Bed Heads and gets you FIRED UP about going to sleep. It’s time to Awaken Great Sleep.

Role: As CD of Resident, Awaken Great Sleep reflects one of our brands first-ever 360 campaign — 42 pieces of content, 4 social activations, 1 seeding kit, 2 social franchises, 1 sweepstakes, 6 partner brands.

Partners: Adam Kline (CD, Mustache), Mustache Agency Creative Team