This is an ongoing project for United Airlines for Women’s History Month.

Did you know that 51% of artists in the world are women but only 13% of art on public display is created by women? 

This campaign attempts to bring more visibility to women’s art by allowing multiple women to paint United’s plane. Renowned artist Shantell Martin acts as a mentor for the program and validates United’s voice in this conversation.

We launched with social content and interactive OOH displays in NYC & LA.

Role: Creative Director
Team: John McLaughlin (Sr. AD), Juliana Gutowski (Sr. AD), Patrick Wells (CW), Steph DeJongh (Designer)